Marjo-Riitta Rynning

Faculty of Business, Languages and Social Sciences
Norwegian version of this page Position
Associate Professor
Study place
Office nr.

Academic interests

Evaluation studies, strategic change, dynamic competition, market and marketing research

Courses taught

  • DePaul University, Chicago: Marketing Management (Master and Bachelor), Marketing Decision Making (Master), Strategy and Planning in Marketing (Master), Cases in Advanced Marketing (Bachelor), Introduction to Marketing Research (Bachelor), Consumer Behavior (Bachelor). Teaching Language: English.
  • Nordland College, Bodø: Marketing Research (Master). Teaching Language: Norwegian/Swedish.
  • Norwegian School of Economics, Bergen: Research Design and Methods (PhD), Industrial Marketing (Master and Bachelor), International Marketing Research (Master). Teaching Language: English and Norwegian, respectively.
  • Helsinki School of Economics, Helsinki: Strategic Planning and Decision-Making in Marketing (Master), Consumer Behavior (Bachelor), Computer-Based Marketing (Master). Teaching Language: English.
  • Agder College, Kristiansand: International Marketing Research (Master), Internationalization (Master), Strategy (together with Johnny Holbek; Bachelor). Teaching Language: English and Norwegian, respectively.
  •  Åbo Akademi University, School of Engineering, Turku: Strategic Marketing Management (Master), Product Development and Marketing of New Products (Master), Project Management (Bachelor), Organisation and Team Building (Bachelor), Production Economics (Bachelor), Seminar in Industrial Management (Master). Teaching Language: Swedish.
  • Østfold College, Halden: Introduction to Management Accounting (together with Egil Norvald; Bachelor), Marketing and Strategy (Bachelor), Topics in Business and Economics Seminar (Bachelor), Introduction to Marketing (Bachelor).  Teaching Language: Norwegian (and English).

Thesis advisor (at the above schools on levels taught at the specific schools): Doctoral theses, «høyere avdelings» theses/lic.theses, Master’s theses (Business and  Engineering), and Bachelor theses.


I have a PhD in Marketing and Managerial Economics from Northwestern University in U.S.A. and Master of Management in Accounting and Finance from the same university. In addition, I have a Master in Business Administration and a Master in International Relations and International Law.

The title of my doctoral thesis is: The Influence of Price on Product Evaluation: An Information Processing Perspective.

In between several short-term teaching engagements with numerous new course preparations in ever changing languages, I have used my experience from several research assistant years in graduate schools in working as a Senior Researcher in applied research projects for IØI/NØI/SNF in Bergen and TØI in Oslo. I have also worked as a Senior Consultant in MMI/RI selling research know-how, pricing, budgeting, analysing, and presenting projects for firms and other organizations in Norway and abroad. My latest permanent job in a business organization was in Telenor, where I first worked as a Senior Analyst at the business research unit of the Mobile division, later on in the loyalty program, and direct marketing. After reorganization, I ended up working for the Central Norwegian Marketing Strategy department.


  • Teacher Award, Åbo Akademi University.


  • Curriculum Committee, DePaul University
  • UKU Committee (Quality in teaching), Østfold College
Tags: Marketing research, Competition, Evaluation


  • Borgersen, Trond Arne & Rynning, Marjo (2019). Reflections on Credit Market Incentives in a Small Open Economy with a Dominant Market Player. The Case of Norwegian Banking. International Journal of Economics and Business.  ISSN 1948-5166.  7(1 & 2), s 43- 62 Full text in Research Archive.
  • Rynning, Marjo (2019). Prerequisites for niche savings bank's survival: Unattractive economic statistical outlook, but positive political support in the local municipality, In Franck Orban & Elin Strand Larsen (ed.),  Discussing Borders, Escaping Traps: Transdisciplinary and Transspatial Approaches.  Waxmann Verlag.  ISBN 978-3-8309-4045-6.  Chapter.  s 199 - 215
  • Rynning, Marjo (2017). The Influence of New Technology on the Home Market Competition and the Strategies Chosen by Norwegian Savings Banks in 2000–2010. Managerial and Decision Economics (MDE).  ISSN 0143-6570.  38(2), s 252- 276 . doi: 10.1002/mde.2774
  • Rynning, Marjo (2014). Kan våre studenter lære mer hvis vi forteller dem mindre?. UNIPED.  ISSN 1893-8981.  37(3), s 49- 62 . doi: 10.3402/uniped.v37.21857
  • Andersen, Otto & Rynning, Marjo-Riitta (1994). Prediction of export intentions - managing with structural characteristics?. Scandinavian Journal of Management.  ISSN 0956-5221.  10(1), s 17- 27 . doi: 10.1016/0956522194900345
  • Rynning, Marjo-Riitta & Andersen, Otto (1994). Structural and behavioral predictors of export adoption: a Norwegian study. Journal of International Marketing.  ISSN 1069-031X.  2(1), s 73- 89
  • Rynning, Marjo-Riitta (1992). Asenteiden muuttumisen edellytykset ja lainalaisuudet, I: Anneli Kajanto (red.),  Ympäristökasvatus.  Aikuiskasvatuksen tutkimusseura.  ISBN 951-692-287-2.  Kapittel.  s 69 - 77
  • Rynning, Marjo-Riitta (1992). Successful consulting with small and medium-sized vs. large clients: meeting the needs of the client?. International Small Business Journal.  ISSN 0266-2426.  11(1), s 47- 60 . doi: 10.1177/026624269201100104
  • Rynning, Marjo-Riitta & Andersen, Otto (1992). The capabilities, co-operation and diversification connection, In  Marketing for Europe - marketing for future: Proceedings of the 21st annual conference of the European Marketing Academy.  EMAC.  ISBN 8789695070.  artikkel.
  • Andersen, Otto & Rynning, Marjo-Riitta (1991). An empirical illustration of an alternative approach to measuring the market power and high-profit hypothesis. International Journal of Industrial Organization.  ISSN 0167-7187.  9(2), s 239- 249 . doi: 10.1016/0167718705800050
  • Vatne, Eirik; Rynning, Marjo-Riitta & Aase, Tor Halfdan (1990). Hva skjedde i det lokale næringslivet?, I: Eirik Vatne (red.),  Gassdrevet distriktsutbygging: samfunnsmessige virkninger av Kårstø-utbyggingen.  Kommuneforlaget AS.  ISBN 9788272427305.  Kapittel 6.
  • Rynning, Marjo-Riitta (1989). Reciprocity in a gift-giving situation. Journal of Social Psychology.  ISSN 0022-4545.  129(6), s 769- 778 . doi: 10.1080/00224545.1989.9712085
  • Amburgey, Terry L.; Lehtisalo, Marjo-Riitta & Kelly, Dawn (1988). Suppression and failure in the political press: government control, party affiliation, and organizational life chances, In Glenn R. Carroll (ed.),  Ecological Models of Organizations.  Ballinger Publishing Company.  ISBN 0887302084.  Chapter 9.  s 153 - 173

View all works in Cristin

  • Rynning, Marjo (2006). A stated preference study among norwegian decision-makers in urban transport issues - hypotheses. Arbeidsdokument - Transportøkonomisk institutt. OI/1891/2006.
  • Rynning, Marjo (2006). A stated preference study among norwegian decision-makers in urban transport issues - sample and method. Arbeidsdokument - Transportøkonomisk institutt. OI/1892/2006.
  • Rynning, Marjo-Riitta (1994). Optimal pricing og telecommunication services.
  • Rynning, Marjo-Riitta (1993). Eksportbedrifter i Bergensregionen: en undersøkelse av industribedrifters koplinger til det lokale næringslivet.
  • Rynning, Marjo-Riitta (1993). Næringsmiddelindustrien i Bergensregionen.
  • Rynning, Marjo-Riitta (1991). Typiske konsulentoppdrag og vellykkete konsulentoppdrag: konsulenters og klienters synspunkter.
  • Johnstad, Tom; Lorentzen, Torbjørn & Rynning, Marjo-Riitta (1990). Kunnskapsformidlere i Norge.
  • Rynning, Marjo-Riitta (1990). Norske empiriske evalueringsstudier om effekter av distrikts- og regionalpolitiske virkemidler i foretaks-/bedriftsrettede virkemidler.
  • Rynning, Marjo-Riitta (1990). Overføring av konsulentkunnskap til SMB og store klienter: konsulentfirmaers synspunkt.
  • Rynning, Marjo-Riitta (1990). Økonomisk utvikling i nyetablerte industribedrifter.
  • Rynning, Marjo-Riitta (1989). Kunnskaps- og teknologiformidling i Norge - en annotert bibliografi.
  • Andersen, Otto & Lehtisalo, Marjo-Riitta (1987). Evaluering av markedsføringstilskudd: en bedriftsundersøkelse.
  • Andersen, Otto & Lehtisalo, Marjo-Riitta (1987). Evaluering av markedsføringstilskudd: sammendrag og synspunkter.
  • Lehtisalo, Marjo-Riitta (1986). The influence of price on product evaluation: an information processing perspective.

View all works in Cristin

Published June 12, 2018 4:29 PM - Last modified Sep. 27, 2018 11:21 AM