SFB50506 Corporate Communication (Autumn 2008)

Facts about the course

ECTS Credits:
10
Responsible faculty:
Avdeling for økonomi, språk og samfunnsfag
Course Leader:
Bjørg Hellum
Duration:
½ year

Table of contents

The course is affiliated to the following study programme

Obligatory in the degree programme International Communication (3rd semester),

Specialisation course in the degree programme Business Administration (specialisation: International Communication). (5th semester).

Prerequisites

Previous knowledge of English communication and business subjects corresponding to the first year of the degree programme International Communication.

Teaching semester

Autumn 2008

Content

Aspects and theories dealt with in the course are:

  • Organisational identity and corporate identity
  • Corporate branding
  • Image and reputation management
  • Stakeholder relations
  • Corporate social responsibility (CSR)
  • Vision and mission; the value of symbolic and value-based leadership
  • Communication strategy: crisis communication and media relations
  • Storytelling (corporate stories) as a management tool and a tool for corporate branding and culture dissemination.

Teaching and learning methods

The course is organised as two blocks. The first half of the semester consists of lectures with tasks for group and plenum discussion. In the second half students complete a project/case study individually or in groups (up to three students in the group) with the course lecturer as facilitator.

The course is taught in English. The case study report is to be written in English.

Practical training/internship

None.

Coursework requirements - conditions for taking the exam

  • One scheduled tutorial
  • An oral pre-presentation of the case study report

The coursework must be approved before the student may hand in her/his report for assessment.

Exam

The case study is to be documented in a written report of 10-15 pages or approx. 5000 words, written in English. The case study takes as its starting point a concrete organisation and an issue that is related to the taught course. The result is given on the grading scale A-F.

Reading list

  • Article collection: Corporate Communication, local print 2008
  • Lecture notes

 

A list of supplementary literature recommended for the case study is provided.

Last updated from FS (Felles studentsystem) Oct. 15, 2026 2:42:22 AM