SFBE51107 Introduction to Marketing (Autumn 2008)
Facts about the course
- ECTS Credits:
- 10
- Responsible faculty:
- Avdeling for økonomi, språk og samfunnsfag
- Duration:
- ½ year
Table of contents
The course is affiliated to the following study programme
Obligatory in the bachelor programme International Communication (3rd semester).
Prerequisites
None apart from general entry requirements.
Teaching semester
Autumn 2008
Content
The planning process in strategic marketing: the vision and strategic goals of the firm
SWOT analysis
- Analysis of market potential
- Market segmentation
- Choice of marketing strategy
- Positioning and relation building
- The marketing mix: product, price, distribution and communication
- Social responsibility and marketing ethics
- E-marketing
- Marketing on the consumer and business markets
- Service marketing
- Market research
Teaching and learning methods
Lectures, group work and tutorials. The course is taught in English.
Practical training/internship
None
Coursework requirements - conditions for taking the exam
Two assignments (group work) must be approved before signing up for the examination.
Exam
A 4-hour individual written examination. Students answer either in Norwegian or English. Grading scale: A-F. No aids permitted.
Reading list
Armstrong, Gary & Philip Kotler (2007). Marketing: An Introduction. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall. 656 pages.
Last updated from FS (Felles studentsystem)
Oct. 15, 2026 2:42:35 AM