SFBE51107 Introduction to Marketing (Autumn 2009)

Facts about the course

ECTS Credits:
10
Responsible faculty:
Avdeling for økonomi, språk og samfunnsfag
Duration:
½ year

Table of contents

The course is affiliated to the following study programme

Obligatory in the bachelor programme International Communication (3rd semester).

Prerequisites

None apart from general entry requirements.

Teaching semester

Autumn 2009

Content

The planning process in strategic marketing: the vision and strategic goals of the firm 

  • SWOT analysis
  • Analysis of market potential
  • Market segmentation
  • Choice of marketing strategy
  • Positioning and relation building
  • The marketing mix: product, price, distribution and communication
  • Social responsibility and marketing ethics
  • E-marketing
  • Marketing on the consumer and business markets
  • Service marketing
  • Market research

Teaching and learning methods

Lectures, group work and tutorials. The course is taught in English.

Practical training/internship

None

Coursework requirements - conditions for taking the exam

Two assignments (group work) must be approved before signing up for the examination.

Exam

A 4-hour individual written examination. Students answer either in Norwegian or English. Grading scale: A-F. No aids permitted.

Reading list

Armstrong, Gary & Philip Kotler (2007). Marketing: An Introduction. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall. 656 pages.
Last updated from FS (Felles studentsystem) Oct. 15, 2026 2:43:06 AM