SFBE51107 Introduction to Marketing (Autumn 2010)

Facts about the course

ECTS Credits:
10
Responsible faculty:
Avdeling for økonomi, språk og samfunnsfag
Duration:
½ year

Table of contents

The course is affiliated to the following study programme

Obligatory in the bachelor programme International Communication (3rd semester).

Obligatory in the bachelor programme Innovation and Project management (5th semester).

Teaching semester

Autumn 2010

Content

The planning process in strategic marketing:

  • The vision and strategic goals of the firm 
  • SWOT analysis
  • Analysis of market potential
  • Market segmentation
  • Choice of marketing strategy
  • Positioning and relation building

The marketing mix:

  • Product
  • Price
  • Distribution
  • Communication

Other subjects:

  • Social responsibility and marketing ethics
  • E-marketing
  • Marketing on the consumer and business markets
  • Service marketing
  • Market research

Teaching and learning methods

Lectures, group work and tutorials. The course is taught in English.

Coursework requirements - conditions for taking the exam

Two assignments (group work) must be approved before signing up for the examination.

Exam

A 4-hour individual written examination
No aids permitted. Students answer either in Norwegian or English. Grading scale: A-F.

Reading list

Armstrong, Gary & Philip Kotler (2007). Marketing: An Introduction. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall. 656 pages.
Last updated from FS (Felles studentsystem) Oct. 15, 2026 2:44:29 AM