SFBE51107 Introduction to Marketing (Autumn 2013)
Facts about the course
- ECTS Credits:
- 10
- Responsible faculty:
- Avdeling for økonomi, språk og samfunnsfag
- Course Leader:
- Juliane Riese
- Teaching language:
- English
- Duration:
- ½ year
Table of contents
The course is affiliated to the following study programme
Mandatory course in the bachelor programme Innovation and Project Management.
Teaching semester
Bachelor in Innovation and Project Management: 5th semester (autumn)
Content
The planning process in strategic marketing:
- The vision and strategic goals of the firm
- SWOT analysis
- Analysis of market potential
- Market segmentation
- Choice of marketing strategy
- Positioning and relation building
The marketing mix:
- Product
- Price
- Distribution
- Communication
Other subjects:
- Social responsibility and marketing ethics
- Marketing for nonprofit organizations
- E-marketing
- Marketing on the consumer and business markets
- Service marketing
- Market research
The student's learning outcomes on passing the course
KNOWLEDGE
At completion of the course the students have been introduced to strategic marketing and marketing planning. They will also have developed an awareness of social responsibility and ethics in the field of marketing.
SKILLS
The students have learnt to apply process tools for marketing management directed at different markets and customer groups. They will have practised decision-making and problem solving in strategic marketing planning.
GENERAL COMPETENCE
The students have basic knowledge of and skills in marketing.
Teaching and learning methods
Coursework requirements - conditions for taking the exam
Exam
A 4-hour individual written examination.
Aids allowed: Mother tongue - English dictionary.
The students may answer either in English or Norwegian. Grading scale: A-F
Course evaluation
Reading list
Obligatory:
Armstrong, Gary & Philip Kotler (2013), Marketing: An Introduction. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall. 656 pages.
Material handed out during the course.
Supplementary:
Carson, Siri Granum & Norunn Kosberg (2003), Etisk forretning. Bedriftens samfunnsansvar. Oslo: Cappelen Akademisk Forlag. 180 pages.
A reading list with suggestions about what to read for the assignment and as supplementary literature for the exam will be made available via Fronter.