IRMGR42418 Entrepreneurial Leadership (Autumn 2021)

The students will develop a business plan, implement the plan, and analyze and discuss the results in a report.

The students will learn about the following topics:

• Opportunity identification and idea evaluation
• Rapid prototyping and development of business ideas
• Customer value orientation and idea testing
• Registration of a business
• Organization of the enterprise
• Lean startup and scrum methodologies
• Leadership and management of a small enterprise
• Contact with suppliers and customers
• Competition, promotion, marketing.

Knowledge:

The student

• has advanced technical knowledge and understanding of entrepreneurship
• has advanced insight into entrepreneurship and entrepreneurial leadership from a strategic perspective.

Skills:

The student

• is able to plan, establish, run and liquidate a small enterprise, utilizing relevant methods, IT tools, and models
• understands ethical aspects related to starting, running, and liquidating an enterprise, both with respect to employees and the societ.

General competence:

The student is able to systematic and effectively resolve innovation and development problem.

The course will be taught as a combination of lectures, seminars and project work in groups. Students will be taught to evaluate their ideas through running small tests to validate their value propositions. Students will rapidly prototype their business and aim to monetize their ideas as early as possible.

The course will draw on leading methodologies for learning entrepreneurship through a combination of experiential learning, project based work and mentoring by experienced entrepreneurs.

Along the way students will learn theory through practice. The overall aim is to introduce students to the different aspects of starting a small enterprise.

• Team work log demonstrating the efforts
• Hand-in of individual reflections based on regular entries

• Project report (group work). 50% of the evaluation
• Individual reflection based on weekly entries. 50% of the evaluation

The students will receive one final grade for the course as a whole; grades on sub-evaluations will not be shown.

Grades from A to F, where A is the best grade, E is the lowest passed grade, and F is failed.

• Ries, E., The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. 2011: Crown Books.
• Osterwalder, A., et al., Value Proposition Design: How to Create Products and Services Customers Want. 2015: John Wiley & Sons.
• Bygrave, W.D. and A. Zacharakis, The portable MBA in entrepreneurship. Vol. 35. 2009: John Wiley & Sons.
• Guillebeau, C., The $100 startup: Reinvent the way you make a living, do what you love, and create a new future. 2012: Crown Pub.