SFB11514 International Marketing (Autumn 2026)
Facts about the course
- ECTS Credits:
- 10
- Responsible faculty:
- Faculty of Computer Sciences, Engineering and Economics
- Campus:
- Halden
- Course Leader:
- Irina Nikolskaja Roddvik
- Teaching language:
- The course is taught in English
- Duration:
- ½ year
Table of contents
The course is affiliated to the following study programme
Compulsory for students on
- Bachelor Programme in Business Administration specializing in International Business
Optional for students on
- Bachelor in International Communication
Recommended previous knowledge
The course is based on Markedsføring / Marketing (10 ECTS). Basic knowledge of marketing is preferable, but not a prerequisite.
Teaching semester
5th semester (autumn)
Content
The planning process in international marketing is central to the course:
- Analysis of market potential
- Choice of country and markets
- Choice of marketing strategy regarding geographical expansion, positioning and market entry
- Adaptation of product, price and communication mix to multinational environments
- Skills in academic writing and content marketing report
Other topics are:
- International competitiveness and the internationalisation process
- Distribution channels abroad
- Mapping international environments
- Cultural adaptation
- E-marketing in the global market
- Selected problems from export financing and export logistics
- Export promotion policies
A global market perspective is the point of departure although with a certain focus on the European countries as the main market region for Norwegian Companies.
The student's learning outcomes on passing the course
Knowledge
The student acquires knowledge on:
- the terms and conditions affecting business operations of international companies
- practice in accomplishing concrete decision-making tasks and solving problems in international strategic marketing planning
- content marketing based on case studies and experiences in academic writing
Skills
The student will be able to:
- work with the research projects
- do information searching and ability to select and evaluate relevance and quality of the marketing information related to the research projects
- understand and exercise in academic writing and content marketing reports
- understand and be able to use academic structure in their written papers and to structure their papers as a report in content marketing
- present their projects both in written form and in an oral form during the research seminar/research conference
General competence:
- students will understand and be able to use the marketing management process directed at international markets
- students will further be able to develop intercultural awareness and insight into adaptation to international markets
Teaching and learning methods
Lectures, group work, tutorials, company vist, research projects. The course is taught in English.
Workload
The course will give the student approximately 280 hours of work.
Practical training/internship
There i no supervised practice in the course.
Coursework requirements - conditions for taking the exam
Two group assignments must be submitted and approved before signing up for the final exam. Different types of assignments can be used in the course (for example, case studies, theoretical tasks, or seminar papers). Assignment 2 consists of a student research project and an oral presentation relating to the students’ project.
Exam
A 4 hour written individual school examination. 4 hours.
The assignment must be written in English
No aids
Grades: A-F.
Examiners
Internal or external examination
Course evaluation
To improve the course, we need the evaluations from the students. The course is evaluated each semester. The evaluations from the students are treated by the departement staff.
Reading list
The current reading list for 2025 Autumn can be found in Leganto
Last updated from FS (Felles studentsystem)
Oct. 15, 2026 4:26:16 AM