Irina Nikolskaja Roddvik

• Fedushko, Solomiia; Syerov, Yuriy; Mochurad, Bohdan; Kravets, Ruslan & Roddvik, Irina Nikolskaja (2026). Sentiment Analysis of Music Discourse in Social Media Networks: A Case Study of Reddit Posts. In Starchon, Peter; Sedov, Yuriy; Gregus, Michal & Ivanochko, Iryna (Ed.), Data-centric Business and Applications. Springer Cham. ISSN 9783032164285. Full text in Research Archive
• Sierov, Yuriy; Fedushko, Solomiia; Kravets, Ruslan; Karpov, Viktor & Roddvik, Irina Nikolskaja (2026). Artificial Intelligence Approaches for Automated and Optimized Ad Design: A Comparative and Multimodal Perspective. In Starchon, Peter; Sedov, Yuriy; Gregus, Michal & Ivanochko, Iryna (Ed.), Data-centric Business and Applications. Springer Cham. ISSN 9783032164285. Full text in Research Archive
• Fedushko, Solomiia; Mykhalchyshyn, Natalia; Hoshovska,, Oksana; Trevoho, Olena & Roddvik, Irina Nikolskaja (2026). Comparative Governance: Power, Success, and Leadership in Public Administration. In Starchon, Peter; Sedov, Yuriy; Gregus, Michal & Ivanochko, Iryna (Ed.), Data-centric Business and Applications. Springer Cham. ISSN 9783032164285. Full text in Research Archive
• Baranyuk, Andriy; Mykhalchyshyna, Natalia; Syerov, Yuriy; Roddvik, Irina Nikolskaja & Korzh, Halyna (2026). Causal Modellimg of socio-economic Relations: Interdepenceses between Needs, Resources, Technology, and Institutional Transformations. In Starchon, Peter; Sedov, Yuriy; Gregus, Michal & Ivanochko, Iryna (Ed.), Data-centric Business and Applications. Springer Cham. ISSN 9783032164285. Full text in Research Archive
• Fedushko, Solomia; Mykhalchyshyn, Natalia; Trevoho, Olena; Oksana, Hoshovska & Roddvik, Irina Nikolskaja (2026). Comparative Governance: Power, Success, And Leadership In Public Administration. Social Sciences & Humanities Open. Social Sciences & Humanities Open (SSHO). Full text in Research Archive
• Roddvik, Irina Nikolskaja; Fedushko, Solomia & Bourmistrov, Anatoli (2024). “Deprivation of Control” and an Evolution of the Institution of Expatriates: A Case Study of Changing HQ Controls Over Subsidiaries in a Norwegian MNC Internationalization Process. In Starchon, Peter; Fedushko, Solomia & Gubíniová, Katarína (Ed.), Data-Centric Business and Applications: Advancements in information and Knowledge Management: Volume 1. Springer. ISSN 9783031622137. p. 87–117. Full text in Research Archive
• Roddvik, Irina Nikolskaja & Leick, Birgit (2023). Illusion and Deprivation of Control: Entrepreneurial Practices of SMEs During their Internationalisation in Russia. In Jafari-Sadeghi, Vahid & Dana, Leo-Paul (Ed.), International Entrepreneurship in Emerging Markets: Contexts, Behaviours, and Successful Entry. Routledge. ISSN 9781032110868. p. 297–315. Full text in Research Archive Show summary

  The present chapter illuminates aspects of managerial behaviour concerning the internationalisation of SMEs in emerging markets through the lens of two related phenomena: the “illusion of control” and the “deprivation of control”. The chapter takes inspiration from management control literature, which points to existing tensions in the behavioural patterns shown by managers during organisational processes. We adapt ideas from the management control literature to an international entrepreneurship context with a focus on SME entrepreneurs and their practices in an emerging market. More specifically, the chapter highlights how such entrepreneurs juggle trust and control during the internationalisation process to shape the appropriate practices and strategies for their market expansion. Based upon a case study from Norwegian SMEs with long-standing international operations in Russia, the chapter provides the following learning points: firstly, “illusion of control” and “deprivation of control” represent distinct managerial mindsets, which are embodied in the entrepreneurial practices of SME entrepreneurs. Secondly, these mindsets can be conducive to the development of their international operations in emerging markets over time when they instigate a necessary change from purely trust-based practices towards a mix of trust and control. Thirdly, the mindsets of SME entrepreneurs can also be detrimental to the growth and performance strategies in Russia when trust-based practices remain dominant over time even though important market dynamics and political-institutional changes push the entrepreneurs towards more control-based practices. The chapter concludes that SME entrepreneurs need to find an appropriate balance of trust and control in a globalised setting to avoid detrimental configurations of an “illusion of control” and to take the necessary corrections through a “deprivation of control”.

• Roddvik, Irina Nikolskaja; Leick, Birgit & Gundersen, Runar (2023). Entrepreneurial decision-making and the hunt for the “right” internationalisation strategy with a state-owned enterprise, Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation. Emerald Group Publishing Limited. ISSN 9781803822341. p. 119–135. Full text in Research Archive Show summary

  The accelerating past globalisation had pressurised various types of enterprises, including state-owned enterprises, to adopt appropriate decision-making approaches for their internationalisation strategies. The present book chapter illustrates the role that an entrepreneurial approach had played in the decision-making process about the international expansion of an incumbent, and large, state-owned enterprise after its initial internationalisation. The case of a formerly state-owned telecommunication enterprise from Scandinavia will be explored that highlights aspects of entrepreneurial decision-making, internal organisational changes, and the influence of individual managers within the executive management team which influenced the process of internal decision-making. The empirical chapter makes important contributions to notably the practice of entrepreneurial decision-making for internationalisation; it unveils the complexities of internal decision-making processes, including the struggles between individual managers, and thereby provides a better understanding for management practitioners about decision-making for competitiveness and growth during the internationalisation of large, yet inexperienced enterprises. Keywords: Entrepreneurial decision-making, state-owned enterprises, internal decision-making processes, internationalisation strategy, international expansion.

• Leick, Birgit; Gretzinger, Susanne & Roddvik, Irina Nikolskaja (2023). Creative entrepreneurs and embeddedness in non-urban places: a resource exchange and network embeddedness logic. International Journal of Entrepreneurial Behaviour & Research. ISSN 1355-2554. 29(5), p. 1133–1157. doi: 10.1108/IJEBR-07-2022-0606. Full text in Research Archive Show summary

  Purpose: Drawing from resource-based theorising, the concept of network embeddedness and a process perspective on entrepreneurship, this paper establishes a conceptual framework to explain a multi-level and multi-locational network embeddedness of creative entrepreneurs in non-urban places. It challenges stylised facts about creative entrepreneurship as a predominantly urban phenomenon. Design/methodology/approach: Based upon the conceptual framework for creative entrepreneurship in a non-urban place, an illustrative case study of small-scale creative-design entrepreneurs on the Lofoten Islands in Norway (2019) is utilised to discuss the framework. Findings: The conceptual paper derives a fine-grained understanding about how creative entrepreneurship emerges and develops in non-urban places and contributes to a better understanding of how such places can nurture such entrepreneurship through multiple network embeddedness and resource-exchange configurations. Originality: The paper uses an original conceptual framework. Research limitations/implications: The article will enable further empirical research that tests, validates and, if necessary, refines the framework established. Practical and social implications: Creative entrepreneurs should use various resource-exchange combinations with diverse networks to become locally embedded in non-urban places. Public-policy managers need to be aware of this variety that may exist with the network embeddedness of such entrepreneurs to support them and develop the location through resource provisions. Keywords Creative entrepreneurship, multi-level network embeddedness, multi-locational network embeddedness, resource exchanges, nascent entrepreneurship, incumbent entrepreneurship, non-urban places, illustrative case study. Article classification: Conceptual paper

• Roddvik, Irina Nikolskaja; Leick, Birgit & Roddvik, Viktor (2022). Norwegian entrepreneurs (1880-1930s) and their “new America”: a historical perspective on transnational entrepreneurship and ecosystem development in the Russian Arctic. Journal of Management History. ISSN 1751-1348. 28(4), p. 530–552. doi: 10.1108/JMH-11-2021-0067. Full text in Research Archive Show summary

  Structured abstract Purpose The paper presents a historical case study of Norwegian transnational entrepreneurs (1880-1930s) and the ecosystems that they founded in Russia’s Arctic periphery. Drawing from the contemporary transnational entrepreneurship and entrepreneurial ecosystem literature, and inspired by AnnaLee Saxenian’s concept of “brain circulation”, we explore the journey and impact of these entrepreneurs in a time of evolving political turbulence. Design/methodology/approach We apply a mixed-methodology approach, drawing from nine qualitative interviews held in 2021 and secondary material, including historical books, a podcast, videos, and archival data. Findings The Norwegian entrepreneurs were both “pulled” by and “pushed” to the Russian region, their “New America”, where they could apply their personal skills and exploit their rich social and financial capital in order to establish a local entrepreneurial ecosystem. However, radical political change altered the context, which led many of the entrepreneurs to re-migrate to Norway. Originality The paper presents an original, novel case study on the historical role of transnational entrepreneurs across different cultural settings, their impact on a foreign peripheral location, including social-network building, and evolving political change in the historical context. The findings are relevant for contemporary management literature. Research limitations/implications The paper demonstrates the role of the political context for contemporary entrepreneurship and management research, as transnational entrepreneurs and international expatriates remain vulnerable to political change. Practical implications Public-policy actors and managers in companies need to support highly-skilled transnational entrepreneurs, including expatriates, in a setting with turbulence, crisis, and even war, in order to foster the sustainable contribution of entrepreneurial migrants to regional economic development across different countries. Keywords Transnational entrepreneurship, brain circulation, industry development, social-community building, social capital, entrepreneurial ecosystem, foreign business, cross-border entrepreneurship, historical case study.

• Roddvik, Irina Nikolskaja (1994). Filosofskiy roman Iris Murdok (A Philosophical Novel by Iris Murdoch). INION RAN. ISSN 2073-5561. Full text in Research Archive
• Roddvik, Irina Nikolskaja (1994). Iris Murdoch i russkaya klassika (Iris Murdoch and the Russian classics) I Nikolskaja. Nauchnyye trudy-MPGU -seriya Sotsial'no-istoricheskiye nauki, 42-55. ISSN 2500-2988. Full text in Research Archive

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• Roddvik, Irina Nikolskaja (2025). Informasjon om søknadsprosesser i forskngsgruppen Business Development, Governance, Sustainability and Internationalization. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2025). Discussions about CSR and Ethic in International Business as a part of Sustainable Leadership ( case based). Full text in Research Archive
• Roddvik, Irina Nikolskaja (2025). Workshop med forskjellige caser relatert til Sustaonable Consumption og Sustainable Leadership. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2025). Entreprenerial and marketing approach in career development - how to "catch the moment". Full text in Research Archive
• Roddvik, Irina Nikolskaja (2025). Sustainable Consumption - the lessons from the past. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2025). Reviewer for Springer in a role of the Program Committee member for the 23rd International Conference on Advances in Mobile Computing & Multimedia Intelligence (MoMM2025), Japan. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2024). Program Committee Member and reviewer, International Conference - Intelligent Solutions to Support Human Intelligence and Social Good. https://www.iiwas.org/conferences/momm2024/program-committee.html. Full text in Research Archive
• Fedushko, Solomia & Roddvik, Irina Nikolskaja (2024). Fedushko S., Roddvik I. E-trust building strategy for e-commerce industry. Proceedings of the 13th International Academic Conference “Information, Communication, Society 2024”, ICS-2024, May 23–25, Lviv, Ukraine, 2024. pp. 231–232. https://skid.lpnu.ua/wp-content/uploads/2024/05/ICS2024_Proceedings.pdf. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2024). E-trust building strategy for e-commerce industry. Fedushko, Solomia; Roddvik Irina. Proceedings of the 13th International Academic Conference “Information, Communication, Society 2024”, ICS-2024, May 23–25, Lviv, Ukraine, 2024. pp. 231–232. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2024). Innlegg i forbindelse med V. Holovei midtveisevaluering i PhD studier, Nord Universitet. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2024). Sustainable Consumption. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2024). Modulbasert undervisning som svar på en sammensatt verden: Erfaringer fra bærekraftig ledelse. Full text in Research Archive Show summary

  Vi presenterer her vår egen tilnærming til modulbasert undervisning, belyst gjennom erfaring med undervisning av et bachelorkurs om bærekraftig ledelse. Videre forklarer vi hvorfor vi har valg en slik tilnærming, kontrastert med aktuelle alternativer. På basis av dette diskuterer vi, mer generelt, hvordan modulbasert undervisning kan representere en hensiktsmessig tilnærming som for undervisning av ledelsesfag rettet mot å finne frem til praktiske løsninger i en sammensatt og dynamisk sosial verden. Vi knytter dette til idealer for utdannelse, læring, og personlig vekst representert ved John Deweys pragmatiske tilnærming. Vi argumenterer videre for at digitale verktøy som har blitt tilgjengelig i vår tid er med på å ytterligere understøtte og effektivisere modulbasert undervisning i fag og studier knyttet til ledelse, spesielt i relasjon til praktiske sosiale tema som bærekraft.

• Roddvik, Irina Nikolskaja (2024). Reviewer of 3 articles for Springer in a role of Program Committee for the 22rd International Conference on Advances in Mobile Computing & Multimedia Intelligence. Designing and Developing Intelligent Mobile and Ubiquitous Solutions for Social Good. (MoMM2024), Bratislava. Full text in Research Archive
• Wenstøp, Søren Henrik & Roddvik, Irina Nikolskaja (2023). Nye strukturer, nye muligheter! Sustainable Leadership som eksempel på modulbasert undervisning. Full text in Research Archive
• Roddvik, Irina Nikolskaja & Wenstøp, Søren Henrik (2023). Hvordan skape forskningsmiljø gjennom undervisning? Erfaringer fra kurset Sustainable Leadership. Full text in Research Archive
• Roddvik, Irina Nikolskaja; Leick, Birgit & Gretzinger, Susanne (2022). Embeddedness of creative-artistic entrepreneurs in non-urban places: unveiling the ‘black box’ through a resource-exchange and network embeddedness logic. NCSB conferance. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2022). The social-economic models in a global world. Case - Norway - a focus on the innovative approach. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2022). Lecture " Important technological trend which influence people and markeds. Full text in Research Archive
• Roddvik, Irina Nikolskaja; Bourmistrov, Anatoli & Leick, Birgit (2022). From “individual consultants” to “a DNA pool”: Tuning the institution of expatriates during the internationalisation of a Norwegian MNC (Roddvik. I., Bourmistrov, A., Leick, B.). Full text in Research Archive
• Roddvik, Irina Nikolskaja (2022). Lecture for ELSE project ( cooperation Norway-China) students "Sustainable consumption". Full text in Research Archive
• Roddvik, Irina Nikolskaja (2022). Tverrfaglig samarbeid mellom forsknngsgruppene ved Instituttet for Økonomi, Innovasjon og Samfunn. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2022). MBA workshop i regi av Nord Universitet - Presentations of master thesis ( theory and practice). Full text in Research Archive
• Leick, Birgit; Gretzinger, Susanne & Roddvik, Irina Nikolskaja (2022). Creative-artistic entrepreneurs and how they become embedded in non-urban places: Unveiling the ‘black box’ through a resource exchange and network embeddedness logic. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2022). Launch of DigiBest ( Digital Business, Economy, Society and Trade). Full text in Research Archive
• Roddvik, Irina Nikolskaja (2020). Å finne muligheter i kriser (case: russiske forfattere i 19 og 20 århundre). Full text in Research Archive
• Roddvik, Irina Nikolskaja (2020). Philosophy of science and qualitative methods. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2020). Internal and external control in the process of internationalization. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2019). The package og controls. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2019). Hvorfor er det viktig å forstå lokale tradisjoner og mentalitet hvid selskapet jobber internasjonalt ( business kultur og tradisjoner i Russland - seminar for norske forettnigsmenn). Full text in Research Archive
• Roddvik, Irina Nikolskaja (2019). The process of internationalization ( a case study: a Norwegian MNC). Full text in Research Archive
• Roddvik, Irina Nikolskaja (2019). The success factors in establishing of business on the new markets. Full text in Research Archive
• Roddvik, Irina Nikolskaja & Bourmistrov, Anatoli (2017). The evolution of the role of expatriates in the process of the internationalization ( a case study: a Norwegian MNC). Full text in Research Archive
• Roddvik, Irina Nikolskaja (1995). The image of Russia in Europe - A. Brynildsen. Essays and articles (V. Roddvik - editor). Novyj mir. ISSN 0130-7673. 5(1), p. 251–252. Full text in Research Archive
• Roddvik, Irina Nikolskaja (1994). Traditsii platonizma v russkoy i angliyskoy literature (L. Tolstoy i A. Merdok - sravnitel'nyy analizTraditions of Platonism in Russian and English literature (L. Tolstoy and A. Murdoch - comparative analysis). Nauchnyye trudy-MPGU -seriya Sotsial'no-istoricheskiye nauki. p. 1–18. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2019). Deprivation of control : A driving force to gain influence during the internationalization process of MNC (a case study : a Norwegian multinational corporation). Nord universitet. ISSN 9788292893647. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2006). Roddvik, Irina Nikolskaja. “A power of the speech – the power of the rhetoric. Dostoevsky and his Pushkin Speech: prophet who was adored by the spectators. What made this speech historical?”, 2006 (BI). Handelshøyskolen BI. Full text in Research Archive
• Roddvik, Irina Nikolskaja (2003). Can we trust Hofstede’s conclusions regarding modern Russia? (study based on a survey in Russian telecommunication company VimpelCom). BI Handelshøyskolen. Full text in Research Archive
• Roddvik, Irina Nikolskaja (1994). Traditsii platonizma v russkoy i angliyskoy literature (L. Tolstoy i A. Merdok - sravnitel'nyy analiz)Traditions of Platonism in Russian and English literature (L. Tolstoy and Iris Murdoch). Moskovskij pedagogicheskij gosudarstvennyj universitet Internasjonal tittel Moscow State Pedagogical University. Full text in Research Archive

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