Om prosjektet
Project explores how entrepreneurial practice can be applied to develop an innovative and socially beneficial product – Marova, a women’s swimsuit with an integrated life-saving function. The product combines aesthetic design, functionality, and personal safety into one holistic solution. At its core lies a discreet, CO₂-based inflatable system that can be activated automatically, providing essential buoyancy in situations where the user experiences panic, falls unexpectedly into water, or lacks swimming ability.
The project is based on a clearly identified need for safety-enhancing equipment among women and other vulnerable groups who feel insecure in aquatic environments. Through an interdisciplinary approach, the project investigates how a life-preserving product can be developed without compromising on comfort or appearance – thus challenging the traditional divide between swimwear fashion and safety equipment.
The methodological framework combines market analysis, idea development, user involvement, and prototype design. In parallel, the project assesses technological possibilities, sustainable material choices, regulatory considerations, and business models to prepare the product for commercialization.
The overarching goal of the project is to develop a market-ready solution that can help reduce drowning incidents, while demonstrating how innovation can merge safety, aesthetics, and entrepreneurship in practice.
Bilde: This image is the logo of our university in Berlin, Hoschschule Fresenius university of science
Prosjektdeltakere
Agnesa Novolani
Om oppdragsgiveren
Hochschule Fresenius is one of Germany’s largest and most reputable private universities, state-recognized since 1971. With campuses in major cities like Berlin, Frankfurt, Hamburg, and Munich, it offers a dynamic learning environment for students across the country.
The university places a strong emphasis on global perspectives, particularly through its programs in Business & Media and its onlineplus platform. Hochschule Fresenius addresses key international challenges such as digitalization, globalization, and sustainability, preparing students for careers in a rapidly evolving global economy.
Its diverse range of over 120 innovative bachelor's and master's programs includes several in International Business and Management, designed to develop intercultural competence, strategic thinking, and leadership skills. These programs combine academic theory with real-world applications and are often delivered in English to attract a global student body.
Study options are flexible, including full-time, part-time, and distance learning formats, making international business education accessible to a broad audience. Programs are developed in close collaboration with industry partners to align with global market demands.
Through a blend of teaching, research, and practice, Hochschule Fresenius equips students with the tools to succeed in international business environments and adapt to the challenges of a connected world.
Veileder
Peter Skulimma, Hoschule fresenius university of applied sciences
Eivind Andre Leister, Høgskolen i Østfold