SFBE51114 Introduction to Marketing (Høst 2015)

Fakta om emnet

Studiepoeng:
10
Ansvarlig fakultet:
Avdeling for økonomi, språk og samfunnsfag
Studiested:
Halden.
Emneansvarlig:
Kerstin Ellinor Torsein
Undervisningsspråk:
Engelsk
Varighet:
½ år

Innholdsfortegnelse

Emnet er tilknyttet følgende studieprogram

Mandatory course in Bachelor's Programme in International Communication.

Undervisningssemester

Bachelor in International Communication: 3rd semester (autumn).

Innhold

The planning process in strategic marketing:

  • The vision and strategic goals of the firm
  • SWOT analysis
  • Analysis of market potential
  • Market segmentation
  • Choice of marketing strategy
  • Positioning and relation building

 The marketing mix:

  • Product
  • Price
  • Distribution
  • Communication

 Other subjects:

  • Social responsibility and marketing ethics
  • Marketing for nonprofit organizations
  • E-marketing
  • Marketing on the consumer and business markets
  • Service marketing
  • Market research

Studentens læringsutbytte ved bestått emne

Knowledge
At completion of the course the students have been introduced to strategic marketing and marketing planning. They will also have developed an awareness of social responsibility and ethics in the field of marketing.

Skills
The students have learnt to apply process tools for marketing management directed at different markets and customer groups. They will have practised decision-making and problem solving in strategic marketing planning.

General competence
The students have basic knowledge of and skills in marketing.

Undervisnings- og læringsformer

Lectures, group work and tutorials. The course is taught in English.

Arbeidsomfang

The course will give the student approximately 280 hours of work.

Arbeidskrav - vilkår for å avlegge eksamen

A written assignment (group work) must be completed and approved before signing up for the final exam.

Eksamen

A 4-hour individual written examination.
Aids allowed: Mother tongue - English dictionary.

The students may answer either in English or Norwegian. Grades: A-F.

Evaluering av emnet

The course is evaluated by the students twice each semester and the evaluation is treated by the faculty committee for study quality.

Litteratur

Updated April 29th 2014.

Obligatory:
Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan (2012). Marketing: An Introduction, , Financial Times Prentice Hall; 2nd Revised edition or latest adition. 640 s.

Material handed out and posted at Fronter during the course.

A reading list with suggestions about what to read for the assignment and as supplementary literature for the exam will be made available via Fronter.

Sist hentet fra FS (Felles studentsystem) 15. okt. 2026 07:54:54