SFB11514 International Marketing (Høst 2025)

Compulsory for students on:

• Bachelor Programme in Business Administration specializing in International Business

Optional for students on

• Bachelor in International Communication

Passed all courses from the first year (full-time students)

Passed all courses from first and second year (part-time students)

This requirement does not apply to the exchange students or international communication students.

The planning process in international marketing is central to the course:

• Analysis of market potential
• Choice of country and markets
• Choice of marketing strategy regarding geographical expansion, positioning and market entry
• Adaptation of product, price and communication mix to multinational environments
• Skills in academic writing and content marketing report

Other topics are:

• International competitiveness and the internationalisation process
• Distribution channels abroad
• Mapping international environments
• Cultural adaptation
• E-marketing in the global market
• Selected problems from export financing and export logistics
• Export promotion policies

A global market perspective is the point of departure although with a certain focus on the European countries as the main market region for Norwegian companies.

Knowledge

The student acquires knowledge on:

• the terms and conditions affecting business operations of international companies
• practice in accomplishing concrete decision-making tasks and solving problems in international strategic marketing planning
• content marketing based on case studies and experiences in academic writing

Skills

The student will be able to:

• work with the research projects
• do information searching and ability to select and evaluate relevance and quality of the marketing information related to the research projects
• understand and exercise in academic writing and content marketing reports
• understand and be able to use academic structure in their written papers and to structure their papers as a report in content marketing
• present their projects both in written form and in an oral form during the research seminar/research conference

General competence:

• students will understand and be able to use the marketing management process directed at international markets
• students will further be able to develop intercultural awareness and insight into adaptation to international markets